J. J. Abrams, Bryan Burke, Jeff Pinkner, Roberto Orci, Anna Torv, Josh Jackson and John Noble attended the vastly popular Comic Con. Comic Con 2008 ran from 24-27 July in San Diego, California. Thousands of fans got to see the Fringe pilot episode. For full details on the cast and Comic Con, I recommend checking out the TV Squad article. If you like TV shows, comic books and Sci Fi Comic Con seems to be the Mecca of connections. It was a smart move ensure the Comic Con goers got exposed to Fringe.
Apparently, Abrams stated that the pilot episode of Fringe that was leaked was not intentional. Also, Abrams confirmed that a Fringe comic book was a possibility.
